It has come to my attention, that web designers, and search engine optimisers, are diversifying, in to ‘Social Media Marketing’. The cynic in me, might call it ‘jumping on the bandwagon’, but lets assume that they have a genuine interest in social media, and want to offer their clients a new service making the most of their skills.
The problem is, that for most of them, their background does them no favours. A SEO expert may not have the social skills required to perform social marketing. A web designer might not understand that the Facebook page looking nice, or having a good Google rank, is irrelevant, and how you communicate, and what, in words, take front place again, like the old days of promotion.
It’s easy to assume that just because ‘Social Media Marketing’ takes place online, people who have worked in online marketing (SEO, Pay-Per-Click etc), or designed websites, can do it. But that simply isn’t the case. Would you let someone who prints a newspaper write your press release? Then why have someone who can make a nice flashy website run your Facebook?
Its a different ball game. They are different disciplines. They need different skill sets, and the skill sets are not transferable. You don’t need to be polite to get to number one in the Google results, you do need to be polite to communicate publicly on Twitter.
My friend, and web expert Andrew Webb sums it up nicely – “you need to use someone who can get you noticed, not just get you to number one on search engines. Social media and general marketing is not about getting you ranked in Google, its about making sure people know about you and what you do.”