There is an update to this post, but you’ll need to read this first. This is about the Facebook page of the Metropolitan Police Service. For my non- UK readers, ‘The Met’ as they are affectionately known are London’s Police force. I applaud any public body for efforts to use social media to engage the public. It is an [...]
QR codes can be very useful, and although a very small amount of people scan them, or can scan them – some people can and do. So if there is space for a QR code, in a place that any of those people can scan it easily, I would recommend using one. I scan them [...]
At the beginning of this week EWC posted an image on our client ‘SOAP’s Facebook page. We posted this image With the caption, and call to action, ‘Share’ if you get it… clever Sainsburys’ And achieved 8500+ Shares 17,500 + Likes 1000+ Comments 650,500+ Actual Reach Click the image above for [...]
When I founded my consultancy business I chose the name ‘Black Swan Consultancy’ and this was the name of the business for a while. Hence the black swan logo, which is still EWC’s logo today. I wondered if my clients prefered a corporate feel, or a personal touch when working with Edd Withers Consultancy. Although [...]
It has come to my attention, that web designers, and search engine optimisers, are diversifying, in to ‘Social Media Marketing’. The cynic in me, might call it ‘jumping on the bandwagon’, but lets assume that they have a genuine interest in social media, and want to offer their clients a new service making the most [...]
A lot of businesses who have made the jump from a Facebook group or a Facebook profile to represent their organisation with a Page, bemoan the fact that they are no-longer able to send a message to people’s inbox. With a group, or a profile, you could send a message to your members or friends, [...]
Being such a new field of marketing, most directors and business owners don’t know what to expect when I come on board, and start planning and implementing a social media strategy. They see it as another string to their marketing bow, and expect it to drive plenty of new custom their way. Social Media can do [...]
Facebook places was launched about two months ago, and the uptake has been impressive. According to a source at Facebook, around 30 million people have tried Facebook places so far. A lot considering its such a new product. And its growing fast. The potential for you to be able to use it to promote your [...]
I see lots of small, and even some medium and large businesses have set up a presence on Facebook. Great! But some have made the mistake of setting up a profile, or even a group, for their business. Not a Page. This, unfortunately creates some real problems for them. In fact, businesses are actually not allowed to have a [...]