My name is Edd and I love social media. I have a Twitter account, which I am regularly glued to via my iPhone, a Facebook account which I could not be without, a YouTube account so I can subscribe to my favourite online channels, and a LinkedIn account to do business with and keep in touch with colleagues. And those are just my favourites.
85% of the UK is now online - That’s 52 201 952.7 at the time of writing this.
1/3 have uploaded to a video sharing site
85% have watched video clips
1/4 write blogs
60% read blogs
64% have their own profile on a social network
1/4 of UK adults use the internet on their phone
Social networking is now the most popular pastime in the UK
Each user spends an average of 6 hours, 7 minutes and 54 seconds per month using social media.
1 in 3 adults agree with the statement “I could not live without the internet”
What does this mean for you? The business owner? The advertiser? The manager?
78% of UK internet users look online for information about goods and services
70% trust online recommendations from strangers
90% trust online recommendations from people they know
20% of tweets contain a reference to a product or brand
A visitor coming from a social network site is ten times more likely to make a purchase or an enquiry online than an average visitor.
These figures have come from Simply Zesty and Facebook.
Having a business presence on social media websites like Facebook and Twitter is essential to your businesses future-proofing, as well as generating immediate results in the form of more customers. And these customers are socially connected customers, impress them, and they will share their impression to hundreds of more people. They are influencers and friends to more potential customers. An ideal customer base.