groups

Who reads Facebook updates? No-one. But that doesn’t matter.

A lot of businesses who have made the jump from a Facebook group or a Facebook profile to represent their organisation with a Page, bemoan the fact that they are no-longer able to send a message to people’s inbox. With a group, or a profile, you could send a message to your members or friends, [...]

Facebook Profile Vs Facebook Page, and why your business should have a Page.

I see lots of small, and even some medium and large businesses have set up a presence on Facebook. Great!  But some have made the mistake of setting up a profile, or even a group, for their business. Not a Page. This, unfortunately creates some real problems for them. In fact, businesses are actually not allowed to have a [...]